Scapegoat

Colorado natives and outdoor-brand gurus Jason Olden and Eric Lyon co-founded Sid Factor Seven in 2002, and have since worked on developing product for such clients as Nike, Under Armour and North Face. In 2007, the duo launched high-end technical outerwear brand, Scapegoat. Scapegoat garments reflect a unique, modern take on mountain outerwear, urban street style and classic American work wear.