William Rast

William Rast, the “New America” denim culture brand, founded by business partners Justin Timberlake and Trace Ayala is grounded in the iconography of American denim heritage and biker culture, yet repackaged and presented in a contemporary context. With President Obama in the White House, Timberlake said he has been inspired to showcase a line that’s full of what American fashion should be about—leather motorcycle jackets, oversize flannel plaid shirts, and black skinny and acid-wash denim jeans.