Fendi

Established in 1925 by newlywed couple Eduardo and Adele Fendi, the label started as a small leather goods store in Rome and has evolved into one of the largest designer luxury goods companies in the world. In 1965 a marriage made in heaven, that between the Fendis and German designer Karl Lagerfeld, was sealed, and it proved to be fortuitous for both. Lagerfeld immediately created the inverted FF logo that joined the growing list of international status symbols, and then set about, aided and abetted by the sisters, to revolutionize the treatment of fur.